Final work due Thursday Nov. 30, the last day of class. See the class calendar for in-progress reviews and other milestones.
- Audience: your conference attendees from Project Five
- Purpose: inform and guide users through the conference, making them aware of current and upcoming events
- Format: may be printed, such as a folded brochure; or may be digital such as an app
- Printed brochures must be handed in on Nov. 30 as printed mock-ups
- Digital brochures must be created as a series of screens, and need not be rendered as functioning apps nor websites; may be either a website, web app, or mobile app
- Size: open, but if printed, must have at least 6 individual panels
- Imagery: created by you
- Supporting Text: Design Thinking pages 132-140
- Define brochure content, collect and/or write content
- Outline content and organize it for your layout
- Define typography to use, carrying over from your poster
- Create layouts using a grid
- Refine and revise as needed
- Deliver final printed (mocked-up) or digital (app or web-based) brochure at our last class, Nov. 30
- 20 Craft & Technique: use of materials, execution of work, reproduction and technical quality
- 30 Design Composition: unity and variety, hierarchy, layout and presentation of information, overall originality, making it "on brand" with poster
- 30 Concept & Design Thinking: research, appropriate concept, theme and "total brand packaging"
- 20 Presentation & Professionalism: following directions and meeting deadlines, understanding of the project and solutions
- to apply everything you have learned up to this point in the semester to a comprehensive design project: typographic hierarchy, unity and variety, brand identity, style as message
- to create an additional design component for a prior project
- to utilize one design component's "look and feel" and apply it to a secondary design component
