Project Three

Design a 6-page article, 3 spreads in all, using your chosen magazine and assigned article. Your creative brief should guide your work, serving as both a spark and a road map.

• Publication: chosen by student
• Length: 6-page article, 3 spreads in all
• Size: based on chosen publication
• Imagery: found imagery (minimum requirement), created imagery is encouraged but should be appropriate and high quality
• Written Copy: entire story (article) should be included and used, spell checked, and typeset; use headlines, subheads, photo captions, folios, etc.; a minimum of three pull quotes is required

Explore your magazine and get to know it from the perspective of both a reader and an art director charged with designing each page, each article, and the entire magazine from cover to cover. For this project, you will design a 3-spread article, all while keeping the magazine's total design in mind. Your article design should stay true to the magazine, but provide enough of a unique approach as to feel fresh and exciting. Make something new, but too new. Don't be bound by its existing conventions, but don't take too big of a risk with it visually that it looks like a completely different publication.

Evaluation: worth 100 points total

• 15 Craft & Technique: use of materials, execution of work, reproduction and technical quality
• 30 Design Composition: unity and variety, typographic hierarchy, layout and presentation of information, use of the grid
• 30 Concept & Design Thinking: research, appropriate concept, planning, use of creative brief
• 25 Presentation & Professionalism: following directions, meeting deadlines, understanding of the project and solutions

Final deadline Tues. Oct. 10, submitted as a PDF in spreads to Turnstile_2.

Goals:

• to apply the lessons from Project 1, namely typographic hierarchy in a one page layout, to a more comprehensive design project
• to utilize research that fuels a creative brief
• to learn about publication design by studying an existing magazine
• to design a layout for an existing magazine, and use 2D fundamentals for your composition
• to create a design with unity and variety, of image and text