Project One

For your one-page magazine article, improve its layout by repairing problematic elements you spoke about during your Exercise 1 lecture, such as making typographic adjustments that improve the hierarchy. Be sure to improve upon your layout, and also innovate to create something new. Adjust the grid where needed. Create more variety and interest where needed. But be certain it's still on brand, and looking like your magazine. Be true to its look and feel, without straying too far away from its visual brand.

Consult our textbooks, especially Thinking with Type, pages 84-174. The chapter beginning with The Grid on page 174 is very valuable.

Make your new design, that is a redesign of your existing page, more interesting and dynamic, but also functional and appropriate for your magazine. When approaching this problem, try to answer the question, If this magazine was redesigned, but still on brand and targeting its readership, how would I change things and why would I change them to improve the design?

Elements that will be important for your one-page redesign:

• look and feel, making it still look like your magazine, but also fresh and new
• making something new, but not staying too close to what is already in use
• function, making sure the content gets delivered, and the text is readable and useful
• organization, using a grid, or redesigning the grid, to enhance the layout

Specifications:

1. Publication: varies by student
2. Size: one full page
3. Imagery: open, may be sourced from online photo repositories, but may be unique and created by the student 
4. Text Content: See Turnstile_2, and the TXT file in our Project One folder (there are two files, both the same content, just different formats)—you must use all of the provided text content
5. Use all of the typographic elements as found in your original page, including but not limited to: headline, subhead, deck, lead (lede), pull quote, photo and/or illustration, folio, header, etc.

Evaluation: worth 100 points total

• 20 Craft: effectively and precisely meeting project requirements, use of media and software to complete project, reproduction and image quality
• 40 Composition: Use of Typography, Grid, Precision, Aesthetics: being 'on brand' with your layout, meeting the publication design standards, organization and layout of page, typographic hierarchy and unity & variety
• 20 Concept, Research, Appropriateness of Message: effectively communicating content, delivering necessary information
• 20 Professionalism, Presentation: presentation of ideas, class participation, following directions

Due Thurs. Sept. 7 beginning of class: PDF to Turnstile_2

Goals

• to conduct design research about a publication
• to learn design software
• to learn about typography, layout, and composition of print publications
• to create a dynamic, but functional layout, with unity & variety

Students will have the opportunity to revise their work and submit it for our Tues. Sept. 12 class.